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What should be the presence

of businesses on social media?

To achieve these goals, a solid marketing strategy and a consistent mindset are essential. To create
an effective social media presence, businesses need to rst determine which platforms are most rele-
vant to their target audience. This may include Facebook, Instagram, Twitter, LinkedIn, TIK TOK or
other specialized platforms depending on the industry.

Once the appropriate platforms are identi ed, the goal is to create a consistent brand image across
all channels, including a clear brand voice and a unique visual style. This "voice" can be formal, educa-
tional, relaxed, or friendly. It is important to maintain a consistent "voice" across all social media plat-
forms so that the brand is easily recognized.

In order to build a successful presence, businesses also need to regularly publish relevant and engag-
ing content, respond promptly to customer inquiries, and use analytics to measure performance and
adjust their strategy as needed.

Social media advertising can be a very effective way to target speci c demographic groups and drive
traf c to their stores and website.