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What do the numbers say?

- In Greece over 60% of internet users, regardless
of age, have at least one social media account.
- 93% of Gen Z consumers use social media as part
of their shopping process, while 51% consider plat-
forms and apps to be the ideal source of informa-
tion about new products.
- Only 22% believe platforms and apps are equally
ideal for making purchases.
- 61% of Gen Z consumers either do not completely
trust social media networks or they believe that
their personal data is being misused.
- 46% of consumers of this generation are more
willing to choose a brand based on the ability to
buy directly through social media channels.
- The consumers of Gen Z typically use multiple
social media accounts, with over 40% using at least
seven accounts on a regular basis.
- Gen Z prefers TikTok over Instagram, with 34%
describing it as their favorite medium today.
- 43 % of Gen Z consumers start their online prod-
uct searches on TikTok.
- 70% of Instagram users open the app just to shop.
- On Instagram, 60% of users discover new prod-
ucts through Instagram, while 75% visit a business
pro le at least once a day.
- About 40% of young people when looking for a
place to eat, don't go to Google search, but to
TikTok or Instagram
- 52% of consumers believe that reviews on social
media are real and convey the exact image of a
store.
- 92% of consumers actively seek feedback on
brands, products or services on social media. In
fact, 68% stated that their impression of a brand
changed as a result of interacting with the brand.
- Live shopping accounts for approximately 2% of
the e-commerce market and 0.3% of the total retail
market.
- 96% of small businesses use social media to pro-
mote their products and services.