Page 6 - News4eng.mikelcoffee.com

Social Media and business
In today's digital age, social media presence is extremely important for any business that wants
to connect with its audience and expand its reach. Whether it's a small, local store or a large
multinational company, social media is a key part of a marketing strategy .

In the last two decades, social media has turned into a powerful marketing tool. However,
having social media accounts alone will not lead to business growth, but it can help connect
with customers, increase brand awareness and boost sales.

According to Statista, more than four billion people worldwide use social media today. You just
can’t ignore such a number.

The bene ts of social media
for businesses
The use of social media can offer numerous
advantages to a business. It can allow to inter-
act with customers and gain information about
their views of the company. In addition, social
media can be used to advertise, do giveaways,
and create mobile applications.

Some of the bene ts of social media for busi-
nesses include:

- Communicating with customers, getting feed-
back, and enhancing loyalty

- Expanding the company's market reach,
including approaching global markets

-Conduct market research and reduce market-
ing costs

- Increase revenue by building customer net-
works and advertising

- Increasing brand awareness

- Creating and directing traf c to the compa-
ny's website and strengthening of its ranking in
search engines

- Monitoring the competition

Customer Service and Experience